From inspiration to creation to celebration. And Friendz is a premium live music collaboration franchise where artists reinvent themselves through real-time creative exploration.
From inspiration to creation to celebration. And Friendz is a premium live music collaboration franchise where artists reinvent themselves through real-time creative exploration.
And Friendz brings together world-class artists to collaborate, create, and debut original
music in front of a live audience. Each event centers on one headlining artist and three
invited collaborators from across genres and cultures — unified not by a shared style, but
by a shared willingness to create something that has never existed before.
Unlike a concert, a talent competition, or an artist documentary, And Friendz gives audiences
access to the entire artistic journey: the conversation that sparks an idea, the studio session
where it becomes a song, and the live stage where it's heard for the very first time.
Every episode is produced as a live event and as premium content — designed for theater audiences, streaming platforms, and social discovery simultaneously.
No two episodes can ever be repeated. The format is intentionally non-formulaic — the artists, the genre mix, and the resulting song are unique each time.
Every And Friendz show follows the same emotional arc — from first conversation to final bow — while the artists, genres, and songs change completely each time.
Artists sit down together and share their stories, influences, and creative connections — the human moment before the music starts.
In the studio, the group collaborates in real time to write, arrange, and produce something entirely new, together.
The new song — and more — debuts live on stage in front of an audience, for the very first time anywhere.
Every session leaves the room with a song that didn't exist that morning.
Every episode ends the same way it starts — with people in a room, watching something happen for the first time.
And Friendz draws on a lineage of collaborative music moments audiences already love — while introducing a structure that hasn't existed before.
The song doesn't exist before production begins. Audiences watch it come to life, not just perform it.
Every episode deliberately pairs artists who wouldn't otherwise share a stage, studio, or songwriting credit.
Each production functions simultaneously as a live show, a piece of content, a music release, and a brand moment.
The format is city-agnostic — designed from day one for touring, residencies, and localized international editions.
To become the world's leading music collaboration platform, where artists reinvent themselves through creative exploration and audiences experience the creation of music in real time.
To unite artists, cultures, and musical genres through authentic collaboration — creating unforgettable experiences for audiences worldwide.
And Friendz is led by a team with decades of combined experience across television production, live events, music, and brand partnerships.
Global live events leader with 17+ years producing world tours, festivals, and strategic campaigns at the intersection of entertainment and sports.
Award-winning strategist and creative producer with 20+ years delivering large-scale creative campaigns on time and on budget.
President of Kingdom Entertainment Group. Producer of FashionRocks and the Victoria's Secret Fashion Show, with a career spanning live music, TV production, and artist management.
TV production veteran behind American Idol, So You Think You Can Dance, and major award shows, with decades of experience across variety television.
Partner & President of NUE Agency. Expert in celebrity partnerships and brand integrations with clients including Red Bull, YouTube, and PepsiCo.
Producer and founder of Divine Media Group. Former BET, BuzzFeed, and Google executive with Emmy-winning projects to her name.
Early pieces from the And Friendz collection — built to travel between the studio and the stage.
Leather & canvas weekender bag
Black & white candle
Vintage wash hoodie
Leather-patch dad hat
Leather-patch beanie
Knee-high socks
For partnership, press, or general inquiries, reach out directly.